Social media edition
I love a good social media battle, sometimes. I am the first to sit down in the season ticket holder area to watch gladiator fight with intensity. I get the gist why the two sides are at odds–I always check the information on the back of the ticket. However, as I tune carnage with delight. I notice something off about the way the fight is displayed, there is more spectator rushing down the aisles to fight. I begrudgingly remark I have seen this mêlée before; it is like watching a music video back to back with the same dance moves, lyrics, and beat, just with different musicians. The theme is unsurprising: someone leaked sensitive information about an individual, for the sake of ridicule and embarrassment. As the clash heads on, the formulaic protocol manifest by, share shade (when the warring faction shares a statement Witten by someone on the outside of the drama[usually from a close messy friend]), the influx of new followers, and supportive spectators using their hometown hero for a stepping stool to gain popularity.
Shade share happens when sides want to highlight support they have in times of battle. Primarily, the gladiator will shade share a message with someone they are close to in the physical world. These messages are crafted to attack the other side’s credibility and focus on the beloved SMF (social media figure) working tirelessly to help people in need. Salacious drama with implied plugs to the SMF good work, bring out crowds showing interest. Shortly after, new follower and friend requests take shape. As the numbers of new faces explode, the battle becomes muddled; no one is exactly sure what needs to be done in order for both sides to come to an agreement to settle things. Share shades derail work that needs rectifying.
A Huge announcement made by spectators, as they fly down the aisle, looking for a fight. The battle transforms into a continual war. Instead of the two sides solely focusing on the issues. They are focusing on spectators making announcements on where their alliances lie as well as the issue they originally have with the other side. Spectator support is conditional. As long as the faction keeps making the happy by their words, then they will add unnecessary drama on their favorite faction’s behalf. Most time, when people pick a side. They are not picking who they think is ultimate right, they are picking who they think will ultimately win the battle in the court of public opinion. When announcements take place, the spectator may find the fame as a gladiator.
Spectators meddling in affairs that have nothing to do with them can land them with fame and support they were giving their favorite SMF. The rise of stardom on the back of someone else’s drama is how many people get their shot at internet fame, the only problem is the way they reach the top is the way you’re going down, and the spectator usually finds themselves ill equipped to handle a battle when drama comes their way.
It’s a shame when battles take place with the familiar framework that someone leaked information they were not supposed to. Nevertheless, when spectators start to over exaggerate their place in the fight because of shade sharing; that’s when the battle ceases to be about the parties involved and more about the spectators fighting in the name of being included. Spectators take it to the next level with the announcements that are unnecessary as they unwittingly make their way to the top of the social media food chain. I complain that this battle is too staged, and this has been done before.
I am complaining as I am glued firmly to my seat with my season pass in my grip.